What it is: A kissproof, transfer-proof and waterproof liquid lipstick featuring the brand's exclusive Pigment Lock Technology.What it does: The brand's exclusive Pigment Lock Technology features double-coated, ultrarefined pigments that gently hug lips with an imperceptible, flexible, breathable veil of full-coverage, rich matte colour. The good-for-lips formula comes nutrient packed with passionfruit oil, coconut oil and shea butter for a comfortable, next-to-naked feel. No bleeding, no feathering and no touch-ups needed. Its slanted, tapered precision applicator effortlessly doses lips with smooth, full, even color, with a pointed tip that provides expert precision and controlled application. The longest-wearing liquid lipstick to date is housed in luxe. high-tech packaging. How to use: Apply to clean lips and wait a few minutes for the formula to set.