GHD

Platinum Professional Performance Styler White In White Platinum

Platinum Professional Performance Styler White In White Platinum

A breakthrough professional styler featuring tri-zone® technology to guarantee constant, even, optimum temperature for healthier-looking hair. Key benefits:- Creates less breakage- Intensifies hair color- Adds shineIf you want to know more… Straighten, wave, or curl all hair types with less breakage, more color integrity, and more shine. Ghd's breakthrough, innovative styler in white delivers maximum impact with minimum damage thanks to patented tri-zone technology. Six intelligent sensors guarantee the optimum styling temperature of 365-F across the plates for healthy-looking hair. It maintains heat evenly from root to tip, locking in moisture for lustrous, long-lasting results. Precision-milled, floating one-inch plates with a high-gloss finish glide effortlessly through hair for rapid styling and radiant shine. The ergonomically upgraded, rounded edges let you straighten, curl, or wave in a stroke with one-pass styling and a 20-second heat-up time that allows you to finish faster. For ultimate control, a unique wishbone hinge calibrates pressure so plates caress hair lightly instead of tightly. The ultra-versatile tool creates an array of head-turning styles without turning up the heat. Platinum is the perfect choice for every hair type and length, especially color-treated tresses. This product is an Allure Best of Beauty award winner. Research results: Versus other stylers operating at 450-F:- 50% less breakage- 2x more colour integrityVersus untreated hair:- 20% increased shineIn a consumer use study on 110 consumers, after 1 day:- 100% agreed styler effortlessly glided through hair- 100% agreed styler smoothed hair without leaving it feeling heat damaged- 99% agreed hair looked shinier- 96% agreed hair looked healthier- 95% agreed their hair had less breakage compared to their regular styling iron- 95% agreed the condition of their hair felt improved- 94% agreed hair looked healthier, stronger and shinier in just one stroke After 3 days post-styling:- 93% ag